<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Reef Rider]]></title><description><![CDATA[Reef Rider]]></description><link>https://www.reefrider.com.au/blog</link><generator>RSS for Node</generator><lastBuildDate>Sun, 30 Aug 2026 11:06:14 GMT</lastBuildDate><atom:link href="https://www.reefrider.com.au/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Born on the Perth Coast: The Story of Reef Rider]]></title><description><![CDATA[Reef Rider wasn’t created in a boardroom.It was born on the sand. We’re a Perth-based couple who simply love the outdoors. Give us the beach over the city, a 4WD track over a highway, and a campsite under the stars over a hotel room any day. Our weekends are usually filled with saltwater, sandy tyres, sun-faded towels, and the simple rhythm of coastal life. And somewhere between those beach days, camping trips and long drives along the Western Australian coastline — Reef Rider was founded....]]></description><link>https://www.reefrider.com.au/post/born-on-the-perth-coast-the-story-of-reef-rider</link><guid isPermaLink="false">6a7041963e0c16484ffb34b8</guid><pubDate>Mon, 03 Aug 2026 07:24:11 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7f794c_16d35f169b4441b7a1b7642b9688e6bc~mv2.jpg/v1/fit/w_640,h_464,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>martyb75</dc:creator></item><item><title><![CDATA[Reef Rider Perth: Surf Brand, Coastal Mindset]]></title><description><![CDATA[You can tell when someone’s spent a few winters copping a southerly at Trigg or chasing a clean morning at Scarbs. It’s in the way they pack - light, practical, no drama. A tee that doesn’t feel cooked after a salt-and-sunscreen day. A hat that actually stays on when the sea breeze kicks in. A towel that does the job, then dries quick enough to be back in the bag before the next stop. That’s the lane a proper Perth surf and coastal brand lives in. Not “fashion” for the sake of it. Not...]]></description><link>https://www.reefrider.com.au/post/reef-rider-perth-surf-brand-coastal-mindset</link><guid isPermaLink="false">6a69e02cfc8daac1bb199f90</guid><pubDate>Wed, 29 Jul 2026 11:16:52 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7f794c_2606b885cf194414a5c7b214516b3260~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>martyb75</dc:creator></item></channel></rss>