Two oceans. One
coastline. A quiet
brand.
"We didn't set out to start a clothing brand. We set out for the coast — and never really came back."
From the cape,
with salt on our hands.
We’re an active couple from Western Australia who live for the relaxed beach lifestyle—spending our days camping, 4-wheel driving, surfing, fishing and exploring the coastline we call home. Reef Rider was created from our love of the ocean and the outdoors, and we wanted to share that feeling of freedom with others. Inspired by our adventures on the beaches of Perth where we enjoyed surfing, wearing our favourite surf clothing brands and hats, this idea has grown into a brand that celebrates adventure, simplicity, and enjoying life outside with family and friends.
Small batch. Built to last.
We make small runs, in considered fabrics, with mills who care. Less stuff. Better stuff. Worn for years.
Blog
Stories, insights and coastal inspiration from the Reef Rider crew.
Our Products
Reef Rider products are designed for everyday coastal living—comfortable, durable, and inspired by the beaches of Western Australia. From laid-back tees and hats to beach bags and beach towels, every piece is made to handle adventure while still feeling easy to wear. Whether you’re heading out for a swim, camping by the coast, or just enjoying a sunny day, our surf clothing and beach towels are created to bring the relaxed Reef Rider lifestyle with you wherever you go especially if you're into the Perth surfing scene or coastal living.
OUR VISION
Reef Rider was born on the beaches of Perth, Western Australia, and our vision is to share the relaxed, adventurous spirit of our coastline with the world. We create easy going surf clothing and accessories for everyday adventures, including T-shirts, hats as well as beach bags and beach towels for everyday adventures, all inspired by the ocean and the lifestyle we live. With our trademark now registered in 31 countries, we’re proud to grow from a local Perth surfing brand into a global community—encouraging people everywhere to live freely and carry a little piece of WA with them wherever they go.
10,000+
RIDERS IN THE CREW
50,000+
PIECES SHIPPED
4.9★
CUSTOMER RATING
100%
AUSTRALIAN OWNED
From riders, fishers, drifters & dawn patrol regulars.
"Recently purchased two t-shirts. I'm very happy with the quality and fit. "
Herman H
Perth WA
"The towels are lovely and soft - the pink is beautiful."
Deb S
Perth WA
"Awesome quality t-shirts and beanies."
Alison W
Perth WA
"Received our beanies and t-shirts this week. Love 'em!!"
Catherine V
Perth WA
Wear the coast.
The drive is always worth it.
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